A comprehensive, multi-media and special event driven strategy resulted in hundreds of thousands of exposures, significantly increased social media outreach and engagements, enhanced brand awareness in key audiences and industry influencers and, most important, in increased sales. We mixed traditional print advertisements in industry trade publications, enhanced web development, increased social media, audience targeting through a series of events, and widespread dissemination of sales materials incorporated into all activities. We created a Bull of the Day Video Series that drew thousands of views, a photo contest that got entries from ranches around the country, and a series of posts the delighted and engaged our customers everywhere.
Add to that great earned media placement just at the right time in the region’s leading newspaper The Denver Post, and a focus on The National Western Stock Show through comprehensive engagement that led to sales, not just sales-only communications. All in all, we drove a plan to meet and even exceed ambitious goals. Check out CRR at coyoteridgeherefords.com or look at their main social media element, CRR Facebook Here’s a look at just some of the elements of this successful marketing operation:
CMQ&T 