Niman Ranch is an amazing company, working with a network of American Family Farms who raise livestock humanely and sustainably to produced the finest tasting meat products anywhere.
In June of 2019, Niman Ranch announced it had partnered with New Belgium Brewing, another great company with a commitment to sustainability. Together, these two created Fat Tire BBQ, a product line made with quality Niman Ranch meats and the renowned Fat Tire Amber Ale.
To help introduce this exciting new product to fans of Niman Ranch and Fat Tire, and to new friends we want to make, CMQ&T worked with Niman Ranch on the creation of a one-of-a-kind Fat Tire BBQ food truck.
At events ranging from RAGBRAI in Iowa to Tour de Fat in Fort Collins, the Fat Tire Food Truck became a very popular stop. CMQ&T helped bring on the chef crew, manage the logistics, create the look, tone and feel, and make sure that the experience we offered matched the great brands of our partners — Niman Ranch and New Belgium Brewing. Here’s a few of the images of that great series of events:
CMQ&T 