A comprehensive brand campaign that was exactly that: comprehensive! Focusing on student recruitment, alumni engagement, community outreach and creating a new and memorable way for all of Colorado State University’s constituents to connect with, support and engage. An innovative theme that captured a student chant, and turned it into an institutional rallying cry! Striking images paired with compelling, authentic stories, and smart implementation strategies that used the entire institutional communications channels, at multiple levels, to drive our messaging home. This effort, along with the tireless work of so many at the institution, helped produce not just record-enrollment totals and the early completion of a $1 billion fundraising campaign, but created a sense around the nation and state and the university’s many stakeholders that they are indeed “Proud to be CSU Rams.” Please go to proudtobe.colostate.edu to see more, and to check out the crazy good 30-second spot. And here are a few of the more notable images of this great multi-year campaign and marketing effort:
Proud to Be
Published by CMQ&T Marketing & Communications
An experienced communications and marketing professional, who has built solid, effective brands at every stop, and knows how to build image to drive real results. He's managed some of the smartest, most nimble teams anywhere -- picked up some hardware and learned a little along the way, and is full of energy, experience, enthusiasm and ideas for you. CMQ&T tom.milligan.cmqt@gmail.com (970) 219-3474 View more posts
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